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Electronic Commerce, by Gary Schneider
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Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
- Sales Rank: #193974 in Books
- Brand: imusti
- Published on: 2014-05-07
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 1.10" h x 7.30" w x 9.00" l, 2.00 pounds
- Binding: Paperback
- 624 pages
- Cengage Learning
About the Author
Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University, the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons, Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.
Most helpful customer reviews
0 of 0 people found the following review helpful.
... is nothing in this text that you can't find pretty easily on the Internet
By MyLossIsYourGain
There is nothing in this text that you can't find pretty easily on the Internet. The information itself is also fairly outdated. I guess it provides some decent "history" of eCommerce from back in the day (dot.com era) if you weren't already privy to that information. I can see why this is mostly a text used by Business School classes... it is not a serious eCommerce book, but more of an "eCommerce for Managers" type of book.
If I were serious about learning more about electronic commerce, I would not use this book to do it.
0 of 0 people found the following review helpful.
Five Stars
By nicole
NEEDED FOR MBA CLASS.
2 of 2 people found the following review helpful.
Five Stars
By Debi Pride
Really enjoying this textbook ... very informative, but deep. It's not light reading, but very interesting!
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