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Magic Words That Bring You Riches, by Ted Nicholas
Ebook Magic Words That Bring You Riches, by Ted Nicholas
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Book by Nicholas, Ted
- Sales Rank: #784677 in Books
- Brand: Brand: Nicholas Direct Inc
- Published on: 1998-12
- Original language: English
- Number of items: 1
- Dimensions: 10.25" h x 7.00" w x 1.00" l,
- Binding: Paperback
- 322 pages
- Used Book in Good Condition
Most helpful customer reviews
48 of 52 people found the following review helpful.
Authentic "Magic"
By Robert Morris
Actually, in addition to individual "magic words", Nicholas also provides "magic" phrases, sentences, paragraphs, and even essay-length compositions which can (he insists) "bring you riche$." He also explains in detail when and how to derive the greatest benefit from them. Before getting into the book's text, I reviewed the Contents. My response was, "You've got to be kidding!" Then in Part I, Nicholas claims that certain "magic words" can get anyone anything she or he wants in life (!). After reading Part I, I was unconvinced. However, have no doubt about it, Nicholas is not kidding. He is absolutely convinced that the right words in the right combination within the right context (shared with the right person at the right time in the right format) can achieve exceptional results. I agree.
I think this book will be especially valuable for organizations which have severely limited (if any) funds to spend on "outside sources" while needing more effective communications (eg direct mail, brochures, newsletters, and scripts for "cold calls"). It will also be valuable for most other organizations whose "messages" to their respective constituencies lack clarity and (more importantly) do not have the desired impact.
Nicholas' enthusiasm is contagious. His advice is sound. He offers an abundance of examples of what is and isn't effective. He also explains why. Will this book enable ANYONE to accomplish ANYTHING? No. But for those who read it with great care and then apply its principles with even greater care, it can be invaluable. Of that I am convinced. One final point: I am reminded of what John Hill said many years ago when defining public relations as being "truth well told." Words and phrases have no "magic" unless what they communicate is authentic and thus has credibility. Even Nicholas could not effectively promote (or conceal) a defective product or shoddy service. Be the very best at what you do. No matter what you offer for sale, make a total commitment to sustaining standards of the highest quality. Then let Nicholas help you to tell a truthful story of who you are and of what you offer...and to tell that story well.
25 of 26 people found the following review helpful.
An Absolute Must for Your Library
By A Customer
I own over 300 business and marketing books, and if I had to choose only one to keep, this would be the one. Brimming with useful tecnhiques - I think Ted's book has done more for our business than anything else could have. This is a masterpiece.
8 of 8 people found the following review helpful.
Good book on mail order covers a lot of territory
By Loren Woirhaye
This book tries perhaps to do too much but
it represents the author's vaules well. You
cannot argue with his success - Ted Nicholas
does mail order that works!
What comes through most of all is his enthusiasm
and eagerness to sweat the details of good
marketing. Nicholas is concerned primarily with
perfecting the headline, the order form, and
the lift letter. If these things are well-done
then the body copy is perhaps not so hard to
do well with his system.
Nicholas is mostly a publisher of how-to information
so this will be of interest to marketers who want
to sell info-products. His examples are directly
pertinent to how you would sell many downloadable
products online.
There is a lot of pithy wisdom here for both copywriters
and direct mail marketers. No book covers all the
bases though. First rate book on direct mail.
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